Thursday, July 12

Mining and the environment: the future of Australia’s brand



Quarries and quandaries: Australia’s natural splendour is a major source of income, yet it sits uncomfortably with mining’s spread.

Australia has built a strong global brand based on its iconic natural beauty. For example, the new Australia Tourism campaign, “There’s nothing like Australia”, features icons like the Kimberley, Uluru, and the Great Barrier Reef. But on the flip-side, mining is an important part of the Australian economy, representing the third largest sector-share of GDP in 2009-2010 at 8.4%. As the economic importance of mining accelerates, can these two core Australian brands continue to co-exist without impacting one another?

The environmental and social impacts of recent mining proposals have met heated debate. These include two proposals currently under assessment by Environment Minister Tony Burke: James Price Point, and Alpha Coal. These cases represent two of Australia’s largest mining exports, LNG and Coal, but also raise serious environmental concerns for key assets: the Kimberley and Great Barrier Reef. While Environment Minister Tony Burke is limited in his decision-making to the relevant legislation, namely the Environment Protection and Biodiversity Conservation Act 1999 (EPBC Act), his decisions on these high-profile cases will likely set the tone for environmental policy as it relates to mining proposals in the near future.


The Conversation

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